Steve is a Y guy. The Y is in his blood, he wreaks of it. He grew up at the Indian Boundary YMCA and never left (at least in his heart). You can read more about him here, but my point is that he knows the mission. He gets it, because it has been a part of him since he was a kid. He knows how child care and day camp programs teach core values and developmental assets; how camping builds independence and self esteem; that the bonds you make with the other campers will be for life. He understands the power of being part of a swim team because his kids are in them and he knows you have to invest four hours on Saturdays to watch your kid swim for ten minutes. He understands about the difference volunteering in your community makes, because he does it with his family. So when Steve shows up for a web meeting, for example, he brings all of those years of personal experience with the YMCA mission to the table. He can focus on how to align technology with the mission because he really gets it.

Flickr photo by doc macaSTAT

Flickr photo by pea2wenty3
and I reported to a CFO that – oddly enough – cared almost exclusively about cutting cost and mitigating risk. Her only “mission” was to save us from bankruptcy, and all her staff focused on that.
It really wasn’t until early 2008 that things changed for me. Over the years, I had built my little nook at the Y. My department ran the way I wanted it to, on most days, even if sacrificing quality and best practices for quick fixes was commonplace. But most people were not screaming, the system was reliable, and we could start to focus on delivering value, not just repairs. My CFO left and I ended up working for a couple other EVP’s. During this time, I was able to get to the centers more, and it gave me a chance to meet different staff. In 2009, the change has been incredible. I have gotten out to many of our business cabinets: sports, aquatics, day camp, etc. and met with staff from all our business lines. I think the epitome was a couple of months ago when I was at the Elmhurst YMCA, just working away in a borrowed office, when a lifeguard stopped by to get some supplies and we struck up a conversation about the website project. Something like that, so simple and straight-forward, had not happened before.
So in my ten years at the YMCA, it hasn’t been until the last year or so that I have been able to make enough time to really learn about the mission. And that’s still it – I learn about it like from a book, I don’t live it. I do find myself learning new things about our programs and services every day, and thinking about the ways in which I would have managed things differently if I had taken the time to listen to more staff more often, and not just take direction from a few senior managers. I think it’s my job to make sure there is a good balance between tactic and strategy, but when your core systems need so much attention, the problems take over. I cannot emphasize enough the value of having stable systems that are user friendly, coupled with the proper training and systems for consistent feedback to really allow IT to align technology with the delivery of the mission. I also would never have never gotten to this point without making friends with center staff along the way; those people that will tell you honestly what they think, and even though they require more attention and won’t ever call the help desk… they are the ones that help me better understand the role our technology plays in their daily work.
As a final note, I need to recommend you read Steve Heye’s blog on IT Alignment, as well as the NTEN’s book “Managing Technology to Meet Your Mission”, which is great for both technical staff and “C” level leadership. It also has a useful wiki and an upcoming web summit with great speakers.

I can so relate to the “slacking off” part. Yet, that message tends to come from people that simply don’t get out there and see our programs in action. There is no better way to provide a higher level of service than to have a better understanding of what we do and how we do things.
I recently spent time at a few urban and suburban centers learning all about day camp. In four years of working for our Association, I had never done that, but it’s those interactions that make me a better writer, a better storyteller, a better advocate. You know those tshirts our day camp staff wear that read, “Professional Role Model;” now I understand it. It’s not some cheesy slogan. It’s not bs. It’s all true.
Spend a day with day campers and you’ll realize that you have about 1,000 teaching moments each day, opportunities to show them right from wrong and chances to instill our character values.
Now imagine if I could share these words with our entire Association, imagine if I could easily share photos of Molly who wanted to know every two minutes if she had a bug on her back, or the fact that I had five little girls looking up to me- investing in technology and creativity to support a strategic vision would make all of us better Y employees.
I want that connection to our mission. I need it. I crave it. And when the days are tough (and these are frequent!), I want that click of a mouse to transport me to day camp or resident camp or news from my Buehler Y. I need my batteries recharged…and only our mission, in full color, can do that.
Now where that’s intranet?
Comment by lee — July 10, 2009 @ 6:10 am
I am glad you had a chance to experience this first hand, although I recall you telling me that you initiated that. I wonder how many others are lucky enough to be able to do that? It seems like a few days of service in the field would do us “corporate” people a lot of good. And maybe someone else, too. Thanks for the comment! The intranet is coming!!!
Comment by judithsoldyess — July 10, 2009 @ 7:02 am